Wisconsin Alliance of Hearing Professionals |
Executive Board |
| Sheri Lumley, MS - Executive DirectorSheri is the Executive Director for the WI Alliance of Hearing Professionals and Minnesota Hearing Healthcare Providers, both chapters of the International Hearing Society. Sheri grew up in San Diego California, where she obtained a BS in Criminal Justice Administration from San Diego State University. She then moved to Minnesota in 1995 and worked in County Government for 23 years. Sheri has an MS in Economics with an emphasis on Public and Non-profit institutions and has both worked and volunteer in almost every aspect of a nonprofit, including: Event Coordinator, Campaign Finance Director, Race Director and Costume Designer. Sheri is married to her husband Robert and together they have 5 children. She loves running, backpacking, weightlifting and almost anything that involves being in nature. |
 | Daniel Tokarczyk, HIS - PresidentDaniel Tokarczyk is a Hearing Instrument Specialist in Central Wisconsin. His practice is in the Baraboo area, and he is proud to be part of the Miracle Ear franchise. Daniel has been in working in the Hearing Aid Industry for over five years now and has been committed to providing the best service and treatment for every patient he encounters. that the Baraboo area and I am currently a H.I.S. serving central Wisconsin in the Baraboo area working with the Miracle Ear franchise. For the past five years I have been committed to providing the best service and treatment for every client that has walked through my doors. It is my hope in serving on this board that the continued efforts of the WAHP will bring hearing professionals together, to learn and cooperate, for many years to come. |
| Heather Braun, HIS - Secretary / TreasurerHeather works with her father at the family business for S.E. Wisconsin Hearing Center in Mount Pleasant, WI. Heather has been licensed for nine years and she still enjoys seeing a patients face light up after they’ve been fitted with a hearing aid. Heather is mom to an adorable and lively 4-year-old daughter. Heather feels fitness is a key part in her life and keeping herself healthy allows her to do her best, both as a Hearing Aid Provider and as a mother. Weightlifting is Heathers top choice in how she remains fit, she has competed in powerlifting competitions which focus on the bench press, squat and deadlift. |
Board Members |
| Susan L. Fenrich, BA, BC-HIS - DirectorSusan began in the hearing industry by going on house calls with her father, Clarence J. Welsch at 4 years old, and at 16, she officially started working for Welsch Hearing Aid Company. It was through those experiences; she developed her passion for the elderly. In 1983, Susan obtained a BA in Psychology from UW-Platteville, then returned to Sheboygan and found her way back to the family business becoming the Office Manager. Susan obtained licensure in 1985 and became board certified in 1994. Then on January 1, 1996, Susan and her husband purchased Welsch Hearing Aid Company from her parents and still own it to this day. They are independent hearing aid providers, working with all the major brands and located in Sheboygan. Her father’s involvement in the Alliance and the Licensing Board, ignited her passion to serve on the WI Alliance Board of Directors. Susan believes in protecting our profession, which means giving patients the best hearing care possible. To learn more about us you may go to www.sheboyganhearing.com. Susan and her husband enjoy spending time with their 3 grown children and three grandsons. Susan also enjoys sewing and embroidery. |
| Jeff Johnston, BC-HIS - DirectorJeff is the founder and president of Selective Hearing Centers and has served in the hearing care industry for 20 years. He spent several years working for the manufacturer who introduced the RIC-style hearing aid, which accounts for 50% of the hearing aids fitted today. Jeff trained audiologists, hearing instrument specialists, and other hearing care providers around the world on how to properly fit this breakthrough technology. This unique experience, coupled with years of working directly with hearing aid patients, has allowed Jeff to use his expertise to help patients thrive with the use of hearing aids. Jeff’s professional affiliations include: the International Hearing Society, Wisconsin Alliance of Hearing Professionals and Kenosha Chamber of Commerce. Jeff has married to his incredible wife Cheryl for 30 years and they have two beautiful daughters, Savanna and Abbey and two Golden Retrievers, Sawyer and Eden, who seem to think they rule the house. Jeff enjoys time with his family, fishing, traveling, and sitting around the fire connecting with friends. |
| Tiffany Lang - DirectorTiffany is the Government Services Territory Account Manager for the North Central Territory at Starkey. With over 10 years of experience in hearing healthcare, Tiffany has worked across corporate, franchise, and private practice settings, as well as private audiology clinics. Tiffany has been board-certified since 2021 and brings years of patient-focused experience. As a dedicated advocate for hearing professionals, She is eager to serve as a board member of the Wisconsin Alliance for Hearing Professionals and hopes to advance industry standards and support fellow specialists. Tiffany is committed to improving patient outcomes through education and innovation. Based in Onalaska, Wisconsin, Tiffany enjoys kayaking, hiking, and reading with her family in her free time. |
| Sam Runde, HIS - DirectorSam Runde has been a Licensed hearing aid specialist since 1986, He is the Owner and operator of Runde Hearing Solutions. Sam keeps busy handling multiple locations with offices in Platteville, Prairie Du Chien WI and Dubuque IA. |
| Maria Seefeld - DirectorMaria Seefeld was born in Lacrosse, Wisconsin and has worked in healthcare since 2012 where she has worked as a Certified Nursing Assistant and then as a licensed Hearing Instrument Specialist in 2019. Maria is a member of the International Hearing Society and is passionate about helping others, which shows in the personalized care she provides to her patients. When not helping others, Maria enjoys spending time with her family. She and her husband have five children, 4 girls and one boy. They are active in their church, enjoy local sports, hunting, fishing, music and the arts. |
